Questions and Answers

• You say you offer an affordable web design service. How much do your services actually cost?

  It depends on the amount of work you require us to do. You should expect to pay a minimum of £200 initial costs for our principle based ten step business web design, and £45 per month for hosting and ongoing visibility work.

  Why not ask for a no obligation appraisal and quotation?

• How quickly can you build me a business website?

  Once we know what we need to do, we can usually build each page within a couple of hours. The actual ten step plan can take from a few hours to a few days depending on how in-depth and how much of the plan you want us to complete.

  Why not ask for a no obligation appraisal and quotation?

• Which Payment Methods Can You Accept For Your Business Web Design Service?

  We accept payment via debit or credit card through PayPal. We also accept standing order and bank transfer payments.

• How do you increase the relevance of my business website?

  After defining your target audience, and your business website purpose, we analyse existing searches for your type of business. From this we agree appropriate keywords and build these into your website. By placing keywords into the appropriate HTML tags, we ensure that your business website will get a higher index score within all of the major search engines, without the risk of being banned for spamming or trying to trick the search engines into ranking you higher.

  We also make sure that your content flows naturally, is styled well and contains no spelling mistakes or factual errors. These quality factors increase the business website index score and ensures that your business website is ranked well when potential visitors use specific search phrases whilst using the Search Engines.

• How do you increase the authority of my business website?

  Improving the authority score for websites takes time. It will take at least three months to be noticeable, and is an ongoing process which gets better and better over time. The way to build authority is to get other authoritive websites to link to your website. We do this through directory and search engine submission and quality article submission.

  By submitting your site to search engines and directories, as well as writing articles to post on article based websites you can link back to your own website from these, and the more authority the website has that you link back from, the more authority you will gain for your website. This needs to be done slowly, methodically, and regularly. Placing the same articles on different web sites can penalise your business website and reduce your index score. Building links too quickly can also cause problems which could lead to your site being removed from the search engines!

  At Patney Web Design we build links for our clients at a steady pace, and through automated software we can simplify the process which saves a lot of time and therefore reduces costs. This is why we can provide an affordable and cost effective web design service with an effective strategy to improve visibility concentrating on both relevance and authority on an ongoing basis.

• How do you increase the visibility of my business website?

  The best way to improve the visibility of your business website is through keyword optimisation and natural link building (see the question above on authority), but this process takes time, and sometimes it is important to achieve visibility more quickly. This is where it is important to consider pay per click marketing via the search engines, as well as social network marketing

  PPC or Pay Per Click marketing allows you to jump to the front of the queue when search engines display their results, however instead of your website being listed, you will have a small advert at the top or side of the page. You bid an amount that you are prepared to pay each time a user clicks the advert, and gets redirected to your business website. The higher you bid, the higher your advert will appear in the listings. You can generally bid from around 2 pence per click, and set a budget which ensures that you do not exceed a set amount. Even a small budget can get you plenty of visitors, depending on how popular the search phrases are that you bid for. For a small fee Patney Web Design will be happy to manage PPC campaigns on your behalf.

  Patney Web Design can also integrate social networking tools into your business website, and you can network online to improve your visibility. At the top of this page is a Facebook, twitter, and LinkedIn button. Click these to see what they do. Social networking is a great way to build a network of people that may require your services either now or in the future.

• What happens if I don't like my business website once it is built?

  This is very unlikely to happen. This is because we follow a ten step design process when we build business websites, and work together with you to ensure that each step is in-line with your desired outcomes and business philosophy.

  Our affordable business website design service ensures that for each step of the process you will have the chance to add your input and question our ideas, which makes sure that the final product will fully meet your needs and expectations. By giving you this valuable input it saves valuable time and manages your expections across the whole process.

• I have no idea where to start. Can you help me?

  Yes!

  We understand that different people have different knowledge levels for both the Internet and marketing. This is why we talk in plain English, and provide a complete service where necessary. We allow our clients to do as much or as little as they want towards their project and provide as much guidance as they need. Patney Web Design clients are in safe hands!

• I have a website already, but I need your help. What can you do for me?

  If you are unhappy with your business website, we can look at building our principles into your site, as well as applying out ten step process to ensure that your business website starts producing tangible business results.

  We can either redesign your existing business website, or alternatively we can start from scratch and build you a brand new website. It is entirely up to you!

• I want to produce my own content. Can I do this?

  We are more than happy for you to produce your own content. We expect you to understand your business better than we do, and by producing your own content it can drive costs down.

  We ask you to consider your keywords, and we will always offer to rewrite your content to help your site do well in the search engine rankings. It's up to you if you take us up on this!

• Where are your servers located? I am worried about Data Protection legislation.

  Our servers are located in the UK and all of your date will be stored in the UK. This means that you will not be in breach of any Data Protection Legislation. Our servers are secure, encrypted and password protected.

• How can I measure the accessibility, visibility, and usability of my website?

  We will produce monthly and quarterly reports which measure your website authority level as assessed by Google, your keyword relevance, the number of backlinks to your business website, the number of visitors that have used your website, and how long they have stayed on your website.

  We will also check Accessibility on a quarterly basis, to ensure that your site remains compliant to all relevant web standards and measures.

• How do I get a quote for your affordable web design services?

  Call us on 0333 4444 340, complete our contact form, or email us at info@patneywebdesign.co.uk. We will then discuss with you your requirement, and we can provide a no obligation quotation with a fixed price guarantee.

• Why shouldn't I build my own website?

  There is nothing stopping you building your own business website. Indeed, many small business owners do. Without working to the important principles which we build into our website design process, and having a multi-step process which ensures the business website is as good as it needs to be, it is likely to sit on the web, and not produce the results you require.

  We work hard to drive our costs down and provide an affordable web design service for business websites. We allow our customers to pay for many of our services on an ongoing basis, rather than asking for a large sum upfront. We try hard to make websites which really drive your business forward both affordable and cost effective compared to other forms of marketing.

• Why shouldn't I use a template website which is cheaper than your service?

  Templates are rarely optimised to produce the results tha an accessible, usable, and visible website can achieve. Template sites are cheap because they do not require expert input, and are unlikely to produce the same results as a business web design process which breaks down each step to ensure that the business websites they design ultimately improve profits.